In Blog, Featured, Global, News

Lecturer at Deakin University

When did you join IABC Victoria?

I joined IABC when I was at University, back in the 1980s. Although I don’t have continual membership, I would probably have at least 20 years of membership under my belt.

Why did you become an IABC Victoria member?

I became a member because I really wanted to progress in the field, and becoming a member of an industry association is crucially important. What I found after joining IABC Victoria, is that it’s like a secret hand shake. If you’re a member of IABC, other members, no matter where they are in the world, will help you out if you ask. IABC members are very generous with their time. I love being a member of IABC as they provide great networking opportunities, professional development through their events, website, and Gold Quill Awards.

What do you think is the biggest challenge facing communication professionals today?

I think the biggest challenge facing the communication profession today, is the changing nature of the way people communicate. Social media is a huge part of everyone’s life now, but there are a range of different platforms, and various ways people can consume their information and engage other people. Social media certainly hasn’t made it easier for communication professionals, as it means we have to be aware of more channels. Some channels are emerging, some are closing, but at the end of the day that’s what makes the profession so exciting – that we are all about change.

How do you think IABC Victoria can help communication professionals overcome this challenge?

IABC Victoria provides great networking opportunities so you get to meet people who are dealing directly with these issues. For example, events such as The Robots are Coming, which will explore chat bots and AI, offer members the opportunity to hear about how technology will change the communication profession and talk to people who are involved in cutting edge technology.

Why do you think students should join IABC?

IABC membership is a must for students. Students should join IABC to network with communication professionals, to hear about emerging trends in the industry, and because it shows they’re passionate about the profession. At the end of the day that’s what employers want, people who have the right attitude as well as the right skills, knowledge and experience.

*Image: Ross pictured far right with some of his students.


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