IABC Victoria Past President: 2009/10
1. Tell us about your journey with IABC Victoria and why you nominated to become a president?
I came on board as a volunteer initially thinking it would be a great way to learn from like minded people and learn from those well entrenched in the communications industry. Before I knew it, I held a seat on the Board and soon after became President. It all seemed to happen so fast. It was a huge step for me at the time and especially as my own work career was really progressing fast and it was busy in my full time position. Having said all that, I knew that this was a great opportunity to not let it slip by and get involved in what I believed was a strong institution for our industry. As President at the time, I realised that the Chapter was growing but it needed clear and robust processes and systems in place before taking on too much…and that is what I, as President at the time, set out to achieve.
2. This year IABC Victoria is commemorating its 20th anniversary. What have been some of the major changes within IABC and our local chapter that you’ve observed?
The Chapter continues to get stronger and stronger over the years, which is great news. Certainly, it has grown from having casual meetings with members to holding a well established local brand, well-structured learning events, guest speakers and sharing of key awards. This is pleasing to see as a Past President.
3. Reflecting on your personal experience, why do you feel it’s important for communication professionals to be involved in associations like IABC?
It really is a no brainer…for a communications professional to be involved in an association like IABC, it just opens up a wealth of knowledge and experience not just from the local chapter but from the global perspective. You soon realise that the issues you face in trying to get your job done are generally the same world-wide and there is bound to be someone in the association that you can tap into to help you get through your specific challenge…now how easy is that!
4. On Monday 29 July we celebrated our Bronze Quill Awards and are commemorating our 20th anniversary. Looking back at your attendance in previous years, what do you look forward to most at this event? Can you share some of your favourite experiences?
Unfortunately, I couldn’t attend the Bronze Quill Awards as I now live in Tuscany. I would have to say that the event is a great opportunity to not only congratulate the winners of the awards but it also ensures we reflect on the talent we have on local soil. Well done to all the winners!
About Mirella Manganaro:
Mirella is a talented, dedicated and results-driven strategic communications and marketing practitioner with a career spanning over 20 years. She has worked in one of the most challenging, dynamic and issues rich corporate and membership environments. Mirella has proactively engaged and influenced stakeholders, introduced new communication methods, executed key events and driven communication approaches for key employee engagement programs and account managers in rapidly evolving environments. Mirella is highly motivated and thrive on achieving challenging business objectives by having the ability to build interpersonal relationships and communicate and negotiate effectively to achieve those objectives. This has led her to be a quick thinker with excellent organisational and communication skills with a focus on problem solving for timely delivery of solutions based on needs, budget and strategic objectives – often unearthing new opportunities for growth and operational solutions.