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IABC Victoria President, Damien Batey, reflects on a fantastic 2015… for both IABC Victoria and Victorian communicators.

IABC Vic 2015 Infographic 2a


When the moment for a collective deep breathe and reflection on 2015 arrives, I know we will see it as a year Victorian communicators can feel proud of.

Having talked with many communicators from across the State I’ll remember this year as one where we collaborated with the world’s leading communicators, challenged ourselves to get “more for less” through continued squeeze on costs and budgets, improved our storytelling and measurement focus, made time to celebrate our achievements and gave something back to the loved ones who support us in pursuing our passions (or at the very least tried to).

I know that’s a lot to fit in, but in my opinion Victorian communicators are generally very savvy, aware, sensitive and judicious in managing their time.

I’ll also take great pride in knowing this was the year I got to preside over the Victorian chapter of IABC, an opportunity that allowed me to work with one of the most, talented, determined and generous groups of people you could ever hope to meet.

While our confidence levels are still well below that of basketballer Lebron James, we at IABC Victoria are thrilled to have played our part in continuing to build a vibrant and successful community of communication professionals in 2015.

At the top of this article, you’ll find a great infographic that sums up a year defined by growth, but I want to take a moment to reflect on some key highlights. We celebrated a record number of 10 Gold Quill Awards (up from 9 last year), drew a sellout crowd of 118 people to see social media evangelist, Guy Kawasaki, had a 40 per cent increase in attendance at our events and were supported by six awesome professional partners, and you – a record number of members and followers.

We communicators all know that numbers can be used to tell almost any story, so I don’t want to overreach on what these figures mean. But personally speaking, I can look at them and at least feel what we delivered for you in 2015 was on the right track.

Success can be expressed in many different ways, but instead of defining it myself I’m leaving the opportunity for poignant closing remarks to the famous American football coach, Vince Lombardi.

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves.”

I hope that when you look back on 2015 you’ll also find meaning in these words.

Have a safe and happy holiday season and I’ll see you in 2016.