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IABC Victoria recently hosted the Get Video Smart event with renowned photographer Julian Mather, whose only camera is an iPhone.

Julian is a world-class videographer who has spent a career behind the lens with the BBC, National Geographic and ABCTV. Today he’s dedicated to helping more businesses unlock the power of smartphone video, to deliver better results at a fraction of the cost of outsourcing it!

Ironically this session was presented online via Zoom, after originally being scheduled to take place at a Melbourne venue before COVID-19 restrictions got in the way.

Julian presented some key tips on how to get video smart, and spoke about how powerful your smartphone can be as a video tool.

“YouTube is now the world’s second biggest search engine! With just about everyone owning a smartphone, our addiction to convenience, and our reliance on each other for reviews, the smartphone just got smarter!’ he said.

There are many reasons why you need a video strategy, it uses the head, the heart and the hands. Think visually, be confident, and grow your skills. Video allows us all to be agile, it’s authentic and inexpensive.

It’s all about short grabs, that you can easily pull together using online free online editing tools, putting the camera at eye level, staring down the barrel not at the screen when filming yourself, and replacing text with video wherever you can. Level, locate and lock.

If you’re not on video, you’ll slowly become invisible was Julian’s view.

Opportunities to improve engagement were discussed in breakout rooms, and some of the ideas for using video were:

  • FAQs
  • Case studies
  • Voice of staff and/or other stakeholders
  • Explaining something new
  • Welcome video for the home page of a website
  • CEO and Executive messages
  • Replacing walls of text and photos on websites

Use a teleprompter if people can’t memorize content – make sure you practice so it doesn’t look as though you are reading. Julian suggested the Google extension –

When asked about editing, Julian explained that it was about putting the pieces together, use short clips rather than one long clip. Think about what grabs you want and use the Quik app by GoPro, free on your smartphone or desktop with royalty free background music.

For auto captioning on iPhone – use Clips. Hit record in selfie-mode and as you speak it creates captions. For Androids use Autocap it’s free and better than iOS.

There is still more to learn, but this workshop really got us all thinking about ways we can start to use video right now.

If you want to know more about using video as part of your communications portfolio read Julian’s book or attend one of his workshops visit