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Meet Sam Sinclair a financial communication and investor relations consultant who recently joined Six O’Clock Advisory as an Adviser. He is also a member of IABC and served on the IABC Victoria Board in 2019 and 2020.

Tell us what you do?

Over the last five years I’ve been a financial communication and investor relations consultant on agency side, helping ASX-listed technology and life sciences companies communicate their value proposition and news flow to investors. I’ve recently joined the talented team of consultants at Six O’Clock Advisory and love the top-quality work we are doing.

When did you join IABC Victoria and why?

I originally became an IABC student member in my final year at Deakin University, following recommendations from my senior lecturer and several peers. At the time I was trying to build a bridge between being a student and landing my first communications role, and membership was so important in connecting me with a network and laying a strong early career foundation.

In 2019 I was appointed to the IABC Victoria Board for a two-year term as Brand and Communications Co-Chair. Serving on the Board was a wonderful leadership opportunity that allowed me to use my professional skills to help build our chapter and invest in the advancement of our profession in Victoria. We have such a great IABC chapter here in Victoria and there are so many benefits for professionals – across all levels and all sectors!

In your opinion, what are the biggest challenges facing communication professionals right now, and in the future?

I’m an optimist at heart and think that Australian organisations are recognising the need for effective strategic communication more than ever. The problem is often that despite this awareness, some company directors and chief executives are not aware of the full breadth of outcomes that a strong communication program can achieve or can have very traditional ideas on what the objectives should be (“get us in the AFR” for example). This can result in opportunities being missed or more comprehensive plans being implemented too late.

It’s up to us communicators to challenge the C-suite and champion the value of comprehensive strategies that align with business objectives, but meet more than just the “traditional” goals. Yes, communication can be about media success, but it’s also about engaging with the right people, partnering with the right organisations, advocating for change, speaking with community groups, government stakeholders, customers, investors and even staff, in a meaningful way.

How do you think IABC can help communication professionals overcome these challenges and stay ahead of the game?

There are so many ways IABC helps communication professionals stay ahead of the game, including professional development events, professional certification, World Conference, and the Gold Quill Awards program, to name a few.

Over the years, I have got the most value out of attending IABC Victoria events. IABC Victoria has professional development events for everyone, at every level of seniority. On top of hearing from some of the biggest voices in the industry, most events usually include networking time (and delicious food and drink). Even the after work mid-week mingles, with no formal agenda, have been extremely valuable and have led to some exciting discussions and professional opportunities.