In News


One of my favourite books is Simon Sinek's Start With Why. The book is prefaced with this powerful quotation:

“There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

Whether individuals or organisations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves.”

If we are fortunate, many of us will have worked with or met leaders who are inspiring and engaging. They understand the importance that communication plays in being an effective leader. A few weeks ago more than 80 communicators heard from two such leaders – Victoria Police Chief Commissioner Ken Lay and Director of Media and Corporate Communications Merita Tabain. I might be somewhat biased as I’ve worked with both, but I do think they were outstanding on the day. Both were refreshingly frank and it was clear that they had built a strong relationship based on mutual respect and trust.

Talking inspiring leaders, we are thrilled that the IABC Global Chair Russell Grossman, ABC will be joining us in late November. Some of you will recall that Russell presented a session in March on the ground breaking employee engagement work in the UK known as Engage for Success. Russell will be our guest at our end of year networking drinks on the evening of Wednesday 26 November. I hope you can join us for a few drinks and networking.

You’ll notice that this edition of the newsletter is focused upon leadership communication. Our members have done a great job compiling their thoughts on the topic. You’ll find articles from Jason Laird of Telstra, Paulina Vorbach of EPA Victoria, Shawn Callahan of Anecdote, Nick Barnes of Coral Communications and our very own Wayne Aspland. They’re all worth a read and feel free to share them with others in your network.


Gold Quills

Last month we mentioned that the Gold Quill Awards have opened the call for entries earlier than usual. We encourage you to consider the opportunity seriously whether you’re looking for global recognition or professional development. The Gold Quill Awards website has been revamped with lots of tools that help you with the process. In addition to that, IABC Victoria can connect you with a mentor to help you compile your entry. Note that the early bird deadline is 12 November 2014 and the final deadline is 7 January 2015.

Whilst on the topic of Gold Quills, we congratulate Monika Lancucki, ABC on her appointment to the role of Vice Chair of the IABC Gold Quill Awards. This means that Monika will automatically ascend to the role of International Chair in 2015/16. Monika is an outstanding choice for the role.


Board Nominations

The current Board will have a number of members retiring at the AGM in February 2015. Next month we will be putting out the call for nominations from IABC members of good standing to express their interest in joining the IABC Victoria Board. Joining the Board is an excellent opportunity to get involved, develop your directorship skill set, broaden your profile and network, and to give back to your profession. Keep an eye out for the eDM notice in mid November.


One Day Left

If you’re not a member and work in communications, PR or marketing then you have one day left to join up with a USD40 discount. IABC has its membership month promotion during October and is waiving the joining fee if you sign up. It’s a good deal so what are you waiting for? Here is the link to do it.


See you for a drink to celebrate the end of the year at Ludlow on Wednesday 26 November.