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Hello everyone,

There is a small part of me that is in a state of denial – December already and Christmas is a few weeks away! It has been an incredibly busy year with lots of new faces amongst the IABC Victoria community, new connections being made and change underway.

Reflecting on the past year I feel thankful for the opportunities and experiences we have had. Over the past twelve months we have continued to deliver well-received professional development and networking events covering subject areas that you asked for. These would not have been possible without the concerted effort and dedication of the volunteers on our current and previous Board – thanks to all of you.  

I would also like to acknowledge the speakers who have been generous sharing their expertise and time. Our thanks go to: Dionne Lew, Trevor Young, Lyn Swinburne, Loren O’Keefe, Lucy Marcus, Tony Jacques, Steve Murphy, Lachlan Quick, James Tonkin, Louisa Graham, Damien Batey, Peta McKellar, David Henderson, Nick Barnes, Angela Scaffidi, Melissa Dark, Mark Schumann, and of course Robin McCasland.


Recent events:

In this edition you’ll find a wrap up of our most recent events from November. This includes a YouTube video link to the Mark Schumann webinar on career development. Building on Mark’s webinar is a look at the growing demand for generalist communication practitioners provided by Ampersand Executive’s Tim James.

I was fortunate to spend extended time with IABC’s IEB Chair, Robin McCasland, during her visit to Australia. Robin was very keen to meet our local members and shared her thoughts on the global trends in communications. A wrap up of these and the Christmas drinks event can be found here.

You can also hear more from Robin on the what and why of the IABC in an interview with Ross Monaghan on theMediaPod blog.


Making news:

Also in this edition, we look at two key trends – social media and employee engagement. Both were highlighted in a study released by Human 1.0 a few weeks ago. The Social Workplace Trust Study was developed in collaboration with IABC, the Great Places to Work Institute, and the Society for New Communications Research. Many of its results highlight that employee engagement has a direct impact upon the external perceptions of an organisation and that combining social media with good management practices produce more engaged employees. The white paper with the results of the study can be downloaded here.

There has been a flurry of membership activity over the past month with the November membership promotion and the addition of Julie Weldon to the role of Membership VP/Chair. I’m sure many of you will know Julie as she has been a member of our community for a number of years. You can find out a bit more about Julie in a short interview in this newsletter.

Welcome and thank you to everyone who has either joined us or renewed their membership. You’ve earned yourselves an additional three months membership at no charge. I would also like to welcome two new Corporate Bronze members to the IABC – EPA Victoria and Federation Centres. At the risk of sounding like a broken record, we appreciate your support and want to ensure we are delivering the value you expect – without our members the IABC would not exist. Please contact either Julie or myself if you have input that you would like to share.

On that note, the IABC is undertaking the global strategy formulation process for 2014-17. They would like your input into the process. You can view their call for member input here.

Congratulations go out to our own Melissa Dark ABC who has accepted the position of Director, Communication and Member Services with IABC headquarters. She will be moving to San Francisco in January. Although we are sad to see Melissa leave Australia, we think it is an exciting opportunity for her and the IABC. We wish her well in her new role.

On the Board front, we are sad to see Amanda Purdie, Secretary/Treasurer, leaving our Board later this month. Amanda is taking on a full-time role as Fundraising Manager for Ovarian Cancer Australia that will see her stepping out of communications. She has been an enthusiastic member of our Board and has kept us in line so to speak. We will all miss her contribution and wish her very best in her new role. However, with one door closing, another opens. We are very happy to welcome Juliane McNamara in the role of Secretary/Treasurer.

I would also like to acknowledge two local members who have recently achieved their 10-year membership milestone. Thank you to Amy Baird of AIA and Rod Byrnes from Mercer for their continued support of our Chapter and the IABC.


Entries now open for Gold Quills:

Entry for IABC’s global excellence in communication awards, the Gold Quills, is now open to members. You can enter your work in four divisions across 47 categories. If you’re interested in finding out more about the Gold Quills please go to You’ll find tips and information there, including The Midas Touch, which is a handy guide to developing your entry. Additionally, IABC Victoria will also provide you with local assistance by putting you in touch with previous winners and a mentor to guide you through the submission process. Entries received by the super-saver deadline of 31 December 2013 pay only US$199 – a discount of 40% off the regular entry fee. The early-bird deadline for submissions is 31 January 2014, and the final deadline is 10 March 2014. Contact our Education VP/Chair Alison Gillies to find out more information.


In Closing:

Thanks to all of you who have participated in our communicators’ survey on the key trends expected over the next 12 months. The survey will be open until Friday 6th December so there’s still time to complete it. We’ll share the results before Christmas. You can access the survey here and it only takes five minutes to complete.

The Board is currently finalising its 2014 strategy and compiling a calendar of professional development and networking events. We'll share these with you in the early in the new year.

Let me take this opportunity to wish you all the very best over summer. We look forward to seeing more of you in 2014.


Cheers … Zora