As the Voice to Parliament referendum approaches, organisations across Australia are navigating expectations from employees, customers, shareholders and the community to take a public stance, reflecting the broader trend of ESG- driven stakeholder capitalism.
This dynamic presents a fresh challenge for communication professionals.
With such groundswell, choosing to stay silent on hot-button social issues can speak volumes. But get it wrong and you risk not only a short-term blunder but lasting reputational damage.
So, how does a business decide what topics to speak out about? How can they do it with authenticity? And how do they maintain their stance once the media spotlight has moved on?
Join us as we learn from global trends and local leaders who have set inspiring examples.
*Uluru Statement from the Heart. Photo retrieved from View The Statement - Uluru Statement from the Heart
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