Following a SOLD-OUT three-part global webinar series for IABC’s Global Learning Program, IABC Victoria and Bastion Reputation are pleased to present Master the Art of Crisis Communications Course.
This full-day, in person masterclass in Melbourne will increase your knowledge, skills, and understanding of crisis communications and reputation management, to ensure you or your team are prepared for the challenges that may lie ahead.
Designed and presented by Bastion Reputation CEO and leading crisis communications expert, Clare Gleghorn, the course focuses on contemporary strategic communications, crisis and reputation management, and the consideration for more complex and nuanced responses to the genuine business and societal risks that now form a critical part of everyday boardroom discussions.
The course includes the full-day program including morning tea and lunch and is followed by drinks for an opportunity to network with other communications professionals.
With limited places available make sure you reserve your spot today!
Event Details:
🗓️ Wednesday 24th July
⌚ 9am – 4pm
📍 Bastion Agency, 64 Balmain Street, Cremorne VIC
Event Cost:
IABC Victoria members full price: $997
Non-members full price: $1197
Cost includes: Masterclass materials, catering, and networking post-event.
“Excellent course with great frameworks, things to consider, and real-life examples. Clare was excellent at teaching clear ways to think about crisis communication.”
Course Agenda (subject to change)
8.30am: Arrival and introductions
9.00am: Part 1 – Foundations of crisis and issues management
10.30am: Break – morning tea
11.00am: Part 2 – Management of a crisis
12.30pm: Break – lunch
1.30pm: Part 3 – Mastery of reputation management and recovery
3.30pm: Debrief & reflections, followed by networking
The masterclass has been designed in three parts, each building on the foundations of the last, to give a broad understanding of the skills, techniques, processes and best practices in crisis communications leadership and support, and provide a deeper strategic toolkit from which to draw on to manage a crisis or major issue.
About the host
Clare Gleghorn has more than a decade of experience working in government, public affairs and corporate communications roles in Australia and overseas. Clare was previously the Director of Corporate for the Melbourne office of Edelman and started her communications career with the Victorian Government. She has also worked in the UK with Shell and the UK Government.
Clare is now the Managing Director of Bastion Reputation, a leading corporate communications and business consultancy. Bastion Reputation has specialised in Crisis Communications from day one, it remains a core part of the business offering today. Clare has seen many organisations through complex crises, with the stated goal to help clients be their best on their best day and the best they can be on their worst day™.
If you have any questions about the masterclass, contact professionaldevelopment@iabcvic.com.au