Keep your finger on the pulse and join us for an exclusive IABC Victoria webinar in partnership with Staffbase to explore 2025 trends and the future of comms - and learn how to influence your senior leadership.
Event details
Wednesday 13 November
Noon - 1pm AEST
Online event
Free for IABC members, $50 for non-members
Guest speaker
Staffbase’s Lara Dobson will spotlight the 2025 Trends that will redefine how communication practitioners elevate their influence and ensure their CEO and Leadership Team are ready for 2025 and the future of work.
Lara Dobson, Vice President of Product Marketing, Staffbase
Lara joined Staffbase in 2018 and has since been deeply immersed in global employee communications technology and trends. She has played a key role in connecting Staffbase with the communications industry, helping the company build the first Employee Communications Cloud. Lara's interests include communications measurement and outcomes, digital employee experience (DEX), and the role of AI and machine learning in the workplace. Lara is based in the US.
Panel
Our panel of senior communication leaders will discuss the trends and offer real-world, Australian-specific insights into how they drive influence with their c-suite.
Sarah Macartney, Director of Communications, PR and ESG, Domain Group
Sarah Macartney is a highly accomplished communications and public relations leader with extensive experience in reputation management, communications strategy, and stakeholder engagement. Currently, she serves as the Director of Communications, PR, and ESG at Domain Group, where she drives corporate reputation and environmental, social, and governance initiatives across a major ASX-listed company.
With a career spanning leading disruptive and technology-first businesses, Sarah has successfully led high-performing and award winning teams, developed transformative communication strategies, and spearheaded crisis management efforts at the executive level.
Marsha Jacobs, Former General Manager of Communications, Virgin Australia
Marsha is a senior communications leader, with 20 years of experience in the media, consulting and corporate affairs sectors. She has a deep understanding of crisis management, matters impacting reputation, issues and stakeholder management, and operating within legal and regulatory frameworks.
Marsha is currently consulting, and was until recently the General Manager of Communications at Virgin Australia, leading both the strategic development and tactical execution of Virgin Australia’s group-wide external and internal communication strategies.
Richard Chapman, Managing Director, Bastion Amplify
A creative communications practitioner with broad industry experience, Rich believes in the power of brands sharing their stories. He co-founded a PR and experiential agency Spark Impact and has worked with global media and communication agency networks connecting brands with consumers. He has worked with leading global and local consumer and corporate brands, sporting bodies, rights holders, government and NFP organisations developing and implementing tailored campaigns across PR, sponsorship, experiential, social and content marketing.
How to: access the member discount on Eventbrite:
1. Go to the Eventbrite booking page
2. Click 'Get Tickets'
3. In the ‘Promo code’, enter the email address associated with your IABC membership, and select 'Apply'
4. Member ticket options will show as unlocked. Select that option and finalise your purchase
Session
In this must-attend session, our speaker will unveil insights that empower communicators to move beyond operational roles and secure a strategic seat at the leadership table. These include:
Top 2025 trends including the impact of the US presidential election on business sentiment and the role of communication leaders
The reality of adoption vs the impact potential of AI
How to position yourself as an indispensable advisor in your organisation’s transformation.
Practical takeaways for engaging leadership and driving organisational change
Key agenda points to share with your CEO/ Leadership Team.
Don’t miss this opportunity to arm yourself with the knowledge and tools to shape the future of work – and your career! We look forward to seeing you there.
